Video Deconstruction

Your Task: Watch the CBS This Morning report, “How carmakers are collecting and selling your data” (https://www.youtube.com/watch?v=y9OUwazN8a4), which aired on November 13, 2018. Review the Deconstruction Guide and your notes from the lecture on The Medium Is the Message. Then, watch the video a second time, taking notes as you do. Using all the steps in the Deconstruction Guide, establish whether the report is reliable. Explain why or why not. 1.Summarize the main points and then check: Do the main points of the story match the title? 2.How close does the reporter come to opening the freezer? Is the evidence direct or indirect? 3.Using IMVAIN, evaluate (a) John Ellis, Ford’s former head of technology; (b) Rick Ruskin, GM Marketplace; and (c) Lauren Smith, Future of Privacy Forum IMVAIN: Are they Independent? Are they Multiple sources whose word is corroborated? Do they provide Verifiable information or opinion? Are they Authoritative and/or Informed on the subject? Are they fully Named in the report? 4.Does the reporter make his work transparent? 5.Does the reporter place the story in context? 6.Are the key questions answered? 7.Is the story fair? Objective: To apply the principles of deconstruction to a TV report. The whole point of this course is to teach you how to analyze any news story, in any medium, to judge whether it’s reliability. And the final exam will ask you to do a similar exercise, so this assignment serves as particularly good practice as we reach the end of the semester.
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