Part A of your coursework assessment requires you to answer two questions: Questions 1. Using the Ashridge Sense of Mission Model analyse the case evidence to interpret whether Twitter’s strategy show signs of a weak or strong sense of mission. 2. Using relevant strategic decision-making theory, analyse Twitter’s existing strategic decisions to interpret if Twitter have pursued a deliberate or emergent strategy. In your answer, discuss to what extent you believe Twitter have built and sustained a long-term competitive advantage.
PART B In Part B, we require you to write an essay on the following topic. Essay Topic: Leaders are often associated with positive characteristics and the literature discusses in depth the strengths of leadership. This neglects, however, the negative effects that dysfunctional leadership can have on employees, organisations or the wider society (Leary et al., 2013). With reference to theory and leadership literature, critically discuss the impact of dysfunctional leadership and provide some practical examples to support your arguments.
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