1. Performance Monitoring: Once an Adwords campaign is set up and launched, it is very easy to “set it and forget it.” What are some practices companies could implement to successfully monitor performance? What monitoring tools would you recommend? What outside influences could affect an Adwords campaign’s performance?
2. Question from your Reading: Think about your reading and lectures this week and post one concept that you would like to discuss further. Is there anything you need more clarification on? Is there anything you have a question about, or would like to dive a little deeper into? Or, is there anything you found particularly interesting and/or surprising?