1. Performance Monitoring: Once an Adwords campaign  is…

 
1. Performance Monitoring: Once an Adwords campaign  is set up and launched, it is very easy to “set it and forget it.” What  are some practices companies could implement to successfully monitor  performance? What monitoring tools would you recommend? What outside  influences could affect an Adwords campaign’s performance? 
2. Question from your Reading: Think about your  reading and lectures this week and post one concept that you would like  to discuss further. Is there anything you need more clarification on? Is  there anything you have a question about, or would like to dive a  little deeper into?  Or, is there anything you found particularly  interesting and/or surprising?

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