Marketing plan for new business – new product: Restaurant sells fast food from organic ingredients.

Topic: Marketing plan for new business – new product: Restaurant sells fast food from organic ingredients.
You are required to develop a detailed marketing strategy for the introduction (or launch) of a new product or service into the Australian market, for the Fast food restaurant using organic/healthy food.
Your marketing plan must include detailed analyses of customers (Figure 8.4 & Table 8.4) and competitors as well as the general marketing environment in addition to a comprehensive positioning strategy.
(Explanation: create your own new organic fast food restaurant and new product with business model similar to Subway)
Recommended  textbook: Hooley, Graham J., Brigitte Nicoulaud, Rudd, J. and Nigel Piercy. (2017), Marketing Strategy & Competitive Positioning, (6th ed.), Pearson, United Kingdom.
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