(LowSodium Trend) Risk Perceptions and Communications

Company’s: ConAgra’s Healthy Choice, Campbell’s Well Yes! Soups, and Kraft Analysis and Recommendations Now that you have presented an in-depth background and investigation of the promotional and advertising strategies for a pop food trend, the concluding section of your final project will be to apply the theoretical frameworks you have learned throughout this course and make practical recommendations to potential investors looking to fund new product development catering to the specific food trend as well as existing CPG companies seeking to modify or improve their promotional and advertising strategies. 1. Investment: How would you evaluate the industry from the perspective of a venture capitalist or stock-market analyst? What are possible risks that the food industry faces? How does risk play a role in how consumers perceive this food trend? How do companies manage these risks? How should companies effectively manage consumer risk perceptions to avoid a scandal? Provide examples. 2. Promotional Strategy: How would you advise the managers of firms in the industry regarding their promotional strategy? What changes should they make (if any)? (This will likely vary from firm to firm.) 3. Advertising Strategy: How would you advise the managers of firms in the industry regarding their advertising strategy? What changes should they make (if any)? (This will likely vary from firm to firm.)
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