What role do you think goals would play in planning the change in direction for the company? List some goals you think might be important.
What types of plans would be needed in an industry such as this one? Explain why you think plans would be important.
What contingency factors might affect the planning Garmin executives have to do? How might those contingency factors affect planning?
What planning challenges do you think Garmin executives face with continuing to be the global leader? How should the cope with those challenges?
Case Application 2 Shifting Direction