Assessing Digital Marketing Campaign Data

QUESTION 1:

Using the data included in the spreadsheet, rate the overall efficacy of the campaign by any criteria you deem relevant. Where possible, apply specific 

QUESTION 2:

Using the data in the Excel spreadsheets, create a 12-month forecast for a new, follow-up vi-ral video from Squatty Potty to be released January 1, 2017. List your assumptions for the forecast based on the historical data and any other information you can find. Additionally, calculate what you believe are the relevant marketing and financial metrics for this forecast.

QUESTION 3:

Although Squatty Potty did an admirable job of creating feedback mechanisms to tie sales to views of the video, how could Squatty Potty have improved that effort? What data should the company attempt to capture through its next viral video promotion?

QUESTION 4:

What does the Facebook Targeting information in the Excel spreadsheets reveal about Squat-ty Potty’s market? Are there any groups either not targeted or under-represented in the target-ing?

QUESTION 5:

Given what you have learned from the data, what ideas do you have for Squatty Potty’s future promotional campaigns? Explain five ideas.
Assessing Digital Marketing Campaign Data

QUALITY: 100% ORIGINAL PAPERNO PLAGIARISM - CUSTOM PAPER

Recent Completed and delivered Papers

# Topic title Subject Area Academic Level Pages delivered
6
Writer's choice
Business
University
2
1 hour 32 min
7
Wise Approach to
Philosophy
College
2
2 hours 19 min
8
1980's and 1990
History
College
3
2 hours 20 min
9
pick the best topic
Finance
School
2
2 hours 27 min
10
finance for leisure
Finance
University
12
2 hours 36 min